Give Your Website a New Look With the Power of Graphic Design

A website is a reflection of one’s profession and creativity. It is said that a good website design is useful to attract more visitors. It is really tough to imagine internet without animated graphics, different styles of typography, background images and multimedia. Web designing can be linked with graphic designing. Web designers use different tools depending on what part of the production process they are involved in. Below mentioned are some tools and technologies that are helpful in developing attractive and professional looking website.

  1. HTML/HTML 5 – HTML known as Hyper Text Markup Language provides a simple way by which a designer can insert images, sounds, control their resolutions, etc in the website. It is also called as text web editor. Notepad is widely used for this purpose.
  2. WYSIWYG – WYSIWYG stands for What You See Is What You Get. There are many WYSIWYG editors available in market. One of best example of such software is Dreamweaver. This software provides an intuitive visual interface for making and editing HTML websites.
  3. Photoshop – Photoshop is a vector graphic editor. This is most popular tool that is used in web designing. Photoshop provides numerous options to design web pages that can fulfill requirements of website that highlights any theme. It is also used to edit images, add effects and do many more things.
  4. Illustrator – When it comes to vector graphic editing, Illustrator is first to be named. With Illustrator it becomes easy to draw illustrations, cartoons, diagrams, charts, logos, etc. It is possible to make vector graphics scalable without losing resolution with help of Illustrator.

There are some skills and techniques that are must for every web designer to be followed in order to design good looking website. Some of them are listed below.

  1. Typography – It is observed that a successful website has only a few typefaces which are of a similar style. It is a good practice to use only few typefaces rather than using range of typefaces on a website. Fonts used on a website may vary according to the theme of website. It is also necessary to use fonts that will be displayed correctly and clearly in all major browsers that are in use.
  2. Page Layout – A website should be designed in such a way that it provides improved navigation to user. Page layout should remain consistent throughout website. User should feel that he/she is navigating same website when he navigated different pages. It is important to consider page width, object alignment, background, etc while designing a website. Also, a web page should not be too long that needs a lot of scrolling.
  3. Information – A website should not use only textual or only graphical contents to convey information. Both text and images should be used in a proportional manner. A website full of textual contents will not help user in any ways. In fact, very few amount of information is viewed by user in such cases and rest is ignored.
  4. Visual Design – Website design should target the market trends. This can be an age group or particular strand of culture. Designers should also understand theme of website i.e. a business website should not be designed the same as a social media website.
  5. User Experience Design – User should understand how website works. This is related to layout, clear instructions and labeling on a website. User should be able to interact with a website easily.
  6. SEO – SEO stands for Search Engine Optimization. A website that uses only flash or images is not good from SEO point of view. Background of a website should not be heavy as it takes time to load. Also, heavy images should be avoided. They can harm SEO of a website.

Graphic designing is a vast field in itself. In future, we can expect some new tools that will be more sophisticated and stuffed with advanced graphic creating and editing features. A designer should be well acquainted with recent developments in this field and use these skills in designing high-grade websites.